Being  among Turkey's most important holiday destinations, during the summer with a population of increasing 3-4 times more, being flocked by thousands of tourists from many countries of the world,Alanya turned into a tourism paradise from an agricultural city in the early 20th century. The most important factor in this transformation was the start of domestic tourism movements due to the healing air of Damlataş Cave. The therapeutic feature of the cave, which is known to be good for respiratory ailments such as asthma, attracted the attention of visitors from neighboring provinces. Around the same time, with the arrival of German tourists to the region, Alanya became acquainted with tourism.

From the second half of the 20th century, Alanya started to attract attention with its historical and natural beauties, and the density of individual tourism has gradually increased. Until the 1970s, it has managed to be a frequent destination for tourists traveling individually. At that time, there were touristic motels and small businesses with a certain bed capacity on the east and west coasts of the city. Later, with the development of home boarding business, there was a great revival in domestic tourism. Alanya tourism started to gain importance with the implementation of structural changes and economic policies. With the Tourism Incentive Law enacted in 1982, the east and west of Alanya were declared a tourism center, and touristic investments, especially accommodation facilities, gained speed in the district. And that was one of the first places start of Alanya in Turkey mass tourism.

With the introduction of the apart hotel concept in the 90's, an advantage that can make tourism intertwined with the urban identity has been achieved. Although German tourists started to come to Alanya first, triggered by the interest from Scandinavian countries, many unused flats and residences in the district were transformed into apartment hotels with renovations and arrangements, and the size of tourism started to change. If we consider tourism as a chain, this vitality has mobilized various sectors, including restaurants and food and beverage sectors, which are the rings of the chain.

As of the 2000s, it was necessary to take bigger steps towards becoming a rapidly growing tourism city. The number of hotels has gradually increased, and large hotels with high bed capacities have begun to be built. The name of Alanya has spread to large masses, especially with the increasing demand from European countries.

Alanya, which is visited by tourists from many continents, countries and nations today, has gained its cosmopolitan identity in this way.

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